You see it everywhere.
On fans sitting courtside and in the upper reaches of Staples Center. In shopping malls and grocery stores and restaurants all over Southern California and across the country.
No. 24, seen in parts far and near, is once again the most popular numeral and Jack Bauer has nothing do to with it.
Kobe Bryant’s jersey is again the best-selling NBA jersey, bumping 2008 No. 1 Kevin Garnett to second place. Bryant had the most popular jersey in 2007.
The league’s rankings are based on sales at the NBA Store in New York City and NBAStore.com since the start of the 2008-09 season through January 2009.
Two seasons ago, Bryant changed from No. 8 to No. 24. The switch probably had a lot to do with his moving up from fourth to first in jersey sales.
LeBron James held the No. 3 spot on the list for the second consecutive season, while Chris Paul of the Hornets and Allen Iverson held the Nos. 4 and 5 spots, respectively.
Lakers teammate Pau Gasol quickly is gaining popularity, having his No. 16 jersey shoot from No. 15 to No. 6 in the lastest sales report.