Kobe’s got his marketing mojo back

Take comfort Michael Phelps and Alex Rodriguez: A superstar athlete’s image can heal. Time, good behavior and winning can bring public relations and endorsement portfolio salvation. The best case study is Lakers All-Star Kobe Bryant, the front man donning a collared shirt, boxers and socks, hamming it up and lip syncing to Bob Seger’s “Old Time Rock and Roll” in an Activision “Guitar Hero IV: World Tour” commercial that began airing last fall…

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