Los Angeles Lakers superstar Kobe Bryant has signed a lucrative marketing agreement with Internet giant SINA.com to write a blog for their Chinese website. The 30-year-old Bryant enjoys a huge following among the 1.3 billion people in China where his popularity rivals that of Houston Rockets star Yao Ming. “As a kid growing up I never in my wildest dreams thought I would have this big fan base half way around the world in Beijing and Shanghai,” said Bryant during a red-carpet reception Thursday at the Club Nokia bar to announce the launch of his new Chinese-language web site….
Lakers star Bryant to write blog for Chinese web site
January 16, 2009