To preview Tuesday’s game against the Chicago Bulls, Lakers Reporter Mike Trudell called up his college buddy Ben Shields, who spent eight years watching the Bulls while getting his doctorate in media technology and society from Northwestern University. The co-author of a sports marketing book called “The Elusive Fan – Reinventing Sports in a Crowded Marketplace,” Shields also happens to have a silky smooth jump shot.
The first part of the conversation focused on Chicago’s coaching change, the 5-5 Derrick Rose-inspired start to the season, the worth of Ben Gordon and Luol Deng and more. After talking hoops, Shields gave his take on Chicago’s hiring of veteran sports writer Sam Smith, who now writes exclusively for Bulls.com, marking a significant change in the industry.
